Brand Strategy, Identity & Packaging for Independent, Founder-Led Product Brands
Brand Strategy, Identity & Packaging for Independent, Founder-Led Product Brands
I help independent founders transform thoughtfully-made products into brands people recognise, trust and remember.
I help independent product brands turn what makes them special into brands people want to belong to, buy from and share.
The best independent brands don’t just sell products. They creatE something people want to be part of.
From sourcing ingredients to refining materials, you've poured time, care and craftsmanship into creating something worth choosing. But the best product brands don't just attract customers.
Your brand needs to give people a reason to connect with it, come back to it, and feel like they're part of what you're building.
At Walker Design Co., I help independent, founder-led product brands close that gap and build a distinctive, compelling brand that gives customers something to identify with, buy from and rave about.
Latest Work
RUBY’S
Helping Ruby’s stand out in a crowded marketplace with a bold, characterful brand identity centred around Ruby’s story.
Exbury Mill Coffee Co.
A bold, characterful brand identity and packaging design for Exbury Mill Coffee Company, combining a cohesive visual system with shelf appeal.
Goods In
A distinctive identity for a brand bringing vintage design and contemporary homewares together.
PRIDE FLAG SD
A brand identity redesign for San Diego's hand-sewn flag company. Rooted in 70’s & 80’s pride history, craft, community, and vintage character.
YOUR PRODUCT HAS A STORY. YOUR BRAND SHOULD MAKE PEOPLE WANT TO BE PART OF IT.
Your product is made with care, craft and attention to detail, but your branding doesn't quite communicate that.
You struggle to communicate what makes your product different from everything else on the shelf.
You want to charge what your product is actually worth, but your current branding makes that difficult.
You want to build a brand people recognise, remember and actively seek out - not just another nice-looking product.
Your business is growing, but you worry your existing branding isn’t what you want moving forward.
Any of these sound familiar? Let’s have a chat to see if I can help!
What other clients have said.
“Once again, David has been incredible to collaborate with and I'm already looking for another excuse to employ his talents.
He redesigned my branding and created assets that absolutely nailed the brief.
They capture the essence of our business and our values and I couldn't have asked for a better process overall.”
“We are honestly obsessed with the branding and I am so excited to relaunch the site with everything.
We really appreciate you and everything you’ve done for us.
I am really happy to have a cohesive brand going forward.”
“My company is young and my "brand" from the outset was a DIY shoestring job. I wanted to create a look that really embodied my work and also figure out what the heck my brand was supposed to communicate. Thankfully I found David, whose rare combination of business acumen and artistic skill put my flurry of vague ideas into his expert brain and produced a huge suite of organized and beautiful brand assets.”