Brand Strategy, Identity & Packaging for Independent, Founder-Led Product Brands
Brand Strategy, Identity & Packaging for Independent, Founder-Led Product Brands
Helping independent founders transform thoughtfully-made products into brands people recognise, trust and remember.
Helping independent founders transform thoughtfully-made products into brands people recognise, trust and remember.
Behind every independent product brand is a founder who's obsessed with getting the details right.
From sourcing ingredients to refining products, you've poured time, care and craftsmanship into creating something worth choosing. But when your branding doesn't reflect that same level of quality, customers struggle to see what makes you different.
At Walker Design Co., I help independent, founder-led product brands close that gap through thoughtful brand strategy, distinctive identity and packaging that reflects the quality of what you make - so your brand feels every bit as considered as your product.
Latest Work
Goods In
A vintage-inspired brand identity and merchandise design for Goods In General Store, blending vintage industrial aesthetics with retail functionality.
PRIDE FLAG SD
A brand identity redesign for San Diego's queer-owned, hand-sewn flag company. Rooted in 70’s & 80’s pride history, craft, community, and vintage character.
Camer Cabins
A cosy and rustic brand identity design for luxury cabin business Camer Cabins, highlighting comfort and natural retreats.
TODD HERMAN
A personal brand rebrand for Todd Herman - peak performance coach, bestselling author and speaker. Heritage athletics meets vintage-inspired design in a timeless identity system.
YOUR PRODUCT HAS A STORY. YOUR BRAND SHOULD MAKE PEOPLE WANT TO BE PART OF IT.
Your product is made with care, craft and attention to detail, but your branding doesn't quite communicate that.
You struggle to communicate what makes your product different from everything else on the shelf.
You want to charge what your product is actually worth, but your current branding makes that difficult.
You want to build a brand people recognise, remember and actively seek out - not just another nice-looking product.
Your business is growing, but you worry your existing branding isn’t what you want moving forward.
Any of these sound familiar? Let’s have a chat to see if I can help!
What other clients have said.
“Once again, David has been incredible to collaborate with and I'm already looking for another excuse to employ his talents.
He redesigned my branding and created assets that absolutely nailed the brief.
They capture the essence of our business and our values and I couldn't have asked for a better process overall.”
“We are honestly obsessed with the branding and I am so excited to relaunch the site with everything.
We really appreciate you and everything you’ve done for us.
I am really happy to have a cohesive brand going forward.”
“My company is young and my "brand" from the outset was a DIY shoestring job. I wanted to create a look that really embodied my work and also figure out what the heck my brand was supposed to communicate. Thankfully I found David, whose rare combination of business acumen and artistic skill put my flurry of vague ideas into his expert brain and produced a huge suite of organized and beautiful brand assets.”