Brand Strategy, Identity & Packaging for Independent, Founder-Led Product Brands
Brand Strategy, Identity & Packaging for Independent, Founder-Led Product Brands
Helping independent founders transform thoughtfully-made products into brands people recognise, trust and remember.
Helping independent founders transform thoughtfully-made products into brands people recognise, trust and remember.
Behind every independent product brand is a founder who's obsessed with getting the details right.
From sourcing ingredients to refining products, you've poured time, care and craftsmanship into creating something worth choosing. But when your branding doesn't reflect that same level of quality, customers struggle to see what makes you different.
At Walker Design Co., I help independent, founder-led product brands close that gap through thoughtful brand strategy, distinctive identity and packaging that reflects the quality of what you make - so your brand feels every bit as considered as your product.
Latest Work
Goods In
BRAND DESIGN, MERCH & ASSET DESIGN
A vintage-inspired brand identity and merchandise design for Goods In General Store, blending vintage industrial aesthetics with retail functionality.
PRIDE FLAG SD
BRAND IDENTITY DESIGN
A brand identity redesign for San Diego's queer-owned, hand-sewn flag company. Rooted in 70’s & 80’s pride history, craft, community, and vintage character.
Camer Cabins
BRAND DESIGN & MARKETING MATERIAL
A cosy and rustic brand identity design for luxury glamping and cabin accommodation business Camer Cabins, highlighting comfort and natural retreats.
TODD HERMAN
BRAND IDENTITY DESIGN
A personal brand rebrand for Todd Herman - peak performance coach, bestselling author and speaker. Heritage athletics meets vintage-inspired design in a timeless identity system.
What you get with me…
I can help your business cut through the noise and create long-lasting connections with your customers. On every single project, my aims are simple:
-
Everything starts with your story - who you are, who you're for, and why it matters. Design is the last thing we do, not the first.
-
Every logo, layout, and letter is made with intention. You'll never get something off-the-shelf.
-
You'll always know what's happening, why we're doing it, and what comes next. No jargon, no radio silence.
-
A brand isn't a logo - it's a system. I build things that work at launch and keep working as you scale.
What other clients have said.
★★★★★
“Once again, David has been incredible to collaborate with and I'm already looking for another excuse to employ his talents.
He redesigned my branding and created assets that absolutely nailed the brief.
They capture the essence of our business and our values and I couldn't have asked for a better process overall.”
DAVID
★★★★★
“So excited to start plastering my new logo and branding everywhere.
You’ve taken this, run with it and just smashed it out of the park.
Exactly what I wanted but couldn’t do it myself.
If you’re after someone who gets it, cares deeply about the work, and is genuinely lovely to work with -
David’s your guy.”
OLLIE
★★★★★
My company is young and my "brand" from the outset was a total DIY shoestring job. But after getting established, I wanted to create a look that really embodied my work and also - figure out what the heck my brand was supposed to communicate. Thankfully I found David, whose rare combination of business acumen and artistic skill put my flurry of vague ideas into his expert brain and produced a huge suite of organized and beautiful brand assets.