Branding & Websites for independent product brands.
Your business has grown. Your product is great. But your brand is costing you sales. Here’s how I can help.
Does this sound like you?
People buy once and you never see them again.
You’ve grown. Your brand’s still stuck where you started.
You want people who care about more than the product.
Your brand struggles to stand out in the market
Your packaging, website and Instagram look like three different companies.
You want customers who feel part of something.
When you run a small business, finding the time to step back and look at how your business actually works can be tricky, I know first hand!
But it's often when you take time away from the day-to-day running of your business that you realise there are problems.
Customers who aren't quite sure what you do. An audience that's scrolling straight past. Marketing budget disappearing with nothing much to show for it. A website that has a low conversion rate. A brand that doesn't really tell your story - and the stress of trying to create content around something that doesn’t quite feel right in the first place.
IS THIS FOR US?
I work with independent, founder-led product brands, helping them to stand out, stand apart and grow a community of loyal customers.
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From heritage workwear and outdoor apparel to caps, belts, boots and more, cutting through the noise of fast-fashion is difficult. I work with Clothing & Accessories brands to create and tell their story, create a brand or website that is loved by their customers, and build a community around their brand.
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Whether you’re a Coffee Business, an Artisan Condiment Maker, or a Small-Batch Kombucha Brand, you’re passionate about what you make & sell but you need it to sell more for your business to be sustainable and grow in a crowded market.
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Whether it’s a shop selling vintage home goods, an artisan maker growing beyond their DIY brand, or a industry disruptor shaking up how consumers live, I help homewares brands stand out and stand apart.
HOW I CAN HELP
From strategy to packaging to your online presence, I bring the pieces together so your brand feels distinctive, recognisable and unmistakably yours wherever customers meet it.
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Where we clarify and establish the fundamentals of your brand.
Brand & Product Positioning
Brand Mission & Values
Audience & Customer Personas
This is the heart of your brand - who you are, what you stand for, and how to communicate that clearly. It’s the foundation that everything else is built on. It’s where your story takes shape, your values find their voice, and your brand gets the structure it needs to grow with purpose, so every visual element works together to help you grow.
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Where we establish how your brand acts and talks
Brand Story
Brand Personality
Tone of Voice
Key Messaging
Your verbal identity is what turns an engaged customer into a loyal customer that feels part of your community. And when you have that, sales goes up, churn goes down and marketing becomes easier.
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Where we revamp how your brand looks
Logo
Brand Colours
Typography
Illustration/Photography Style
With the foundations laid, we set to work on your Visual Identity. This is where your brand truly comes to life. It’s way more than just a logo - it’s a complete visual system that’s distinctive, consistent, and built to be effortlessly applied across every touchpoint. From packaging and websites to social media and marketing materials, every element is designed to make your brand instantly recognisable and leave a lasting impression wherever it appears.
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Where we create a memorable experience for your customers
Product Packaging
External/Branded Packaging
Packaging Inserts
Merch & Apparel
Once your brand identity is nailed down, I can help you roll it out wherever your brand shows up to customers, so everything they see feels intentional and memorable. This includes packaging & product labels, signage and event materials, and printed promotional goods including merch & apparel.
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Where we make your customers feel like part of something
Shopify & Squarespace Website Design
Social Media & Digital Design
Marketing/Sales Collateral
I can also design and build custom websites (on Shopify and Squarespace) that are easy to use, aligned with your brand, and built with purpose - whether that’s to grow your customer base, engage existing customers, or simply share what you do.
Step 04.
Develop
This is where we turn your new visual identity into a cohesive brand system.
Once we've settled on the core identity, I'll develop the wider system so you have everything you need to use your brand consistently and confidently.
We'll bring the identity together into your brand guidelines, showing how the different elements work together and giving you a practical reference point for using the brand in the real world.
If you’ve chosen my Shaker Brand Package, this is also where we start thinking beyond the identity itself and how you're going to put the new brand to work.
Step 01.
DISCOVERY
First we figure why your brand matters to customers.
We start with a proper conversation about your business, your ambitions and where you want to go next.
Once we're working together, we'll dig deeper into your business, your customers, your competitors and the bigger picture around your brand.
We'll get clear on things like:
What do you stand for?
Who are you trying to reach?
Why should they choose you?
What makes you different?
And what do you want your brand to be known for?
This becomes the strategic foundation for everything that follows.
Step 03.
DESIGN
With the strategy in place, I get to do my favourite bit - make your brand unforgettable.
I'll explore different creative directions and develop the visual identity around the strategic foundations we've agreed.
This includes your logo suite, typography, colour palette, graphic elements, illustration and other visual assets.
You'll see the thinking behind each direction, not just a collection of pretty pictures. We'll choose the strongest route together, then refine it until everything feels distinctly yours.
Step 02.
DEFINE
This is where we turn good ideas into a clear brand direction.
Strategy is only useful if you know what to do with it.
We'll turn everything we've uncovered into a clear creative direction for your brand.
This includes defining your USPs, positioning, personality, messaging and visual territory that will make you stand out to the right people.
This is where we make the important decisions before getting distracted by fonts and colour palettes.
You'll know what your brand stands for, how it should communicate and what we need the identity to achieve.
Step 01.
DISCOVERY
First we figure why your brand matters to customers.
We start with a proper conversation about your business, your ambitions and where you want to go next.
Once we're working together, we'll dig deeper into your business, your customers, your competitors and the bigger picture around your brand.
We'll get clear on things like:
What do you stand for?
Who are you trying to reach?
Why should they choose you?
What makes you different?
And what do you want your brand to be known for?
This becomes the strategic foundation for everything that follows.
Step 04.
Develop
This is where we turn your new visual identity into a cohesive brand system.
Once we've settled on the core identity, I'll develop the wider system so you have everything you need to use your brand consistently and confidently.
We'll bring the identity together into your brand guidelines, showing how the different elements work together and giving you a practical reference point for using the brand in the real world.
If you’ve chosen my Shaker Brand Package, this is also where we start thinking beyond the identity itself and how you're going to put the new brand to work.
Step 03.
DESIGN
With the strategy in place, I get to do my favourite bit - make your brand unforgettable.
I'll explore different creative directions and develop the visual identity around the strategic foundations we've agreed.
This includes your logo suite, typography, colour palette, graphic elements, illustration and other visual assets.
You'll see the thinking behind each direction, not just a collection of pretty pictures. We'll choose the strongest route together, then refine it until everything feels distinctly yours.
Step 02.
DEFINE
This is where we turn good ideas into a clear brand direction.
Strategy is only useful if you know what to do with it.
We'll turn everything we've uncovered into a clear creative direction for your brand.
This includes defining your USPs, positioning, personality, messaging and visual territory that will make you stand out to the right people.
This is where we make the important decisions before getting distracted by fonts and colour palettes.
You'll know what your brand stands for, how it should communicate and what we need the identity to achieve.
THE 4D Process
Every brand and website I create is carefully crafted through a process I’ve refined through years of working on projects - a simple framework that takes you from first ideas through to launch and growth.
Step 01.
DISCOVERY
First we figure why your brand matters to customers. We start with a proper conversation about your business, your ambitions and where you want to go next.
-
We start with a proper conversation about your business, your ambitions and where you want to go next.
Once we're working together, we'll dig deeper into your business, your customers, your competitors and the bigger picture around your brand.
We'll get clear on things like:
What do you stand for?
Who are you trying to reach?
Why should they choose you?
What makes you different?
And what do you want your brand to be known for?This becomes the strategic foundation for everything that follows.
Step 02.
DEFINE
This is where we turn good ideas into a clear brand direction.
After all, strategy is only useful if you know what to do with it.
-
We'll turn everything we've uncovered into a clear creative direction for your brand.
This includes defining your USPs, positioning, personality, messaging and visual territory that will make you stand out to the right people.
This is where we make the important decisions before getting distracted by fonts and colour palettes.
You'll know what your brand stands for, how it should communicate and what we need the identity to achieve.
Step 03.
DESIGN
With the strategy in place, I get to do my favourite bit - make your brand unforgettable.
-
I'll explore different creative directions and develop the visual identity around the strategic foundations we've agreed.
This includes your logo suite, typography, colour palette, graphic elements, illustration and other visual assets.
You'll see the thinking behind each direction, not just a collection of pretty pictures. We'll choose the strongest route together, then refine it until everything feels distinctly yours.
Step 04.
DEVELOP
This is where we turn your new visual identity into a cohesive brand system.
-
Once we've settled on the core identity, I'll develop the wider system so you have everything you need to use your brand consistently and confidently.
We'll bring the identity together into your brand guidelines, showing how the different elements work together and giving you a practical reference point for using the brand in the real world.
If you’ve chosen my Shaker Brand Package, this is also where we start thinking beyond the identity itself and how you're going to put the new brand to work.
15 years of BRAND-BUILDING EXPERTISE
I’m not just a brand designer or strategist. My 15 years of experience in marketing and designing brands gives me a unique way of looking at brand-building.
In an age of AI, algorithms, fast-food and even faster fashion, the best independent brands aren’t the ones chasing the margins. They’re the ones building communities.
Walker Design Co. was built to solve real problems for real businesses, and at the heart of this lies the connection you have with your customers.
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Community shouldn’t just be a value. In fact, as an independent, founder-led product brand, it’s directly connected to the commercial engine of your business:
It means Repeat Purchases
Word-of-mouth referrals
Organic growth
Higher customer loyalty
People choosing you over cheaper alternatives
Customers buying new products because they already trust the brand
Stronger social engagement
Big stores and chains keener to stock your products.
A brand that can grow beyond you, the founder.
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Community shouldn’t just be a value. In fact, as an independent, founder-led product brand, it’s directly connected to the commercial engine of your business:
It means Repeat Purchases
Word-of-mouth referrals
Organic growth
Higher customer loyalty
People choosing you over cheaper alternatives
Customers buying new products because they already trust the brand
Stronger social engagement
Big stores and chains keener to stock your products.
A brand that can grow beyond you, the founder.
Every project starts with getting to know you. What makes your business tick, and how do we communicate that to your audience? From there, it’s all about crafting something engaging - not just a logo, but a system. A story. A set of tools that helps you show up with clarity, confidence and something exciting, day after day, and build a community of customers that know, love and trust you.
I keep things personal, collaborative, and straightforward - sharing progress, asking questions, and refining together as we go. You’ll never be left in the dark, and you’ll always know what’s happening next. No big agency layers. No fluff. Just solid strategy, good design, clear communication, and a process that’s tried & trusted.
Recent Work
Got Questions?
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It totally depends what you need. I’ve built two branding packages based on years of experience, websites and packaging are priced on what’s involved. I’ll talk you through it over a call once I know where you’re at.
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No. Every project starts with strategy: who you’re for, what makes you different, how you want people to feel about you. Skip that bit and you end up with a nice logo that doesn’t do much.
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Me. WDCO is a one-person studio so you deal with me from the first call to handover, no account managers or juniors. It’s also why I only take on a handful of projects at a time.
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Brand projects take 4 to 6 weeks depending on the package. Websites and packaging come after the brand’s done and the timeline depends on the scope. You’ll get a proper timeline before we start.
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You’ll see two creative directions before anything’s finalised and pick the one that feels right. Then there’s a round of revisions to get it there. Nothing goes ahead without you signing it off, ever.
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More than a little bit. You know your customers better than I do, so I need you in the strategy stage and at the key sign-offs. The rest is on me.
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You get a full Brand Kit with all your brand assets in every format and colour way you need, a brand guidelines book with everything in it: logos, colours, type, how to use it all. Plus a handover session so you, your team or whoever you hire next can use it properly without guessing.
Based on the package you choose, you’ll also receive a Tailored Activation Plan to help launch your new brand the best posssible way, and a Bespoke 6-Month Marketing Plan based on your goals.
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Yes. Both are quoted separately, websites by number of pages and packaging by number of SKUs. They work best when the brand’s sorted first, so that’s usually the order.
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It’s a quick 20 minutes to see if we’re a good fit. If we are, we book a longer brand audit call and I’ll put together a proposal. If not, I’ll tell you and point you at something that’ll actually help.