HANDCRAFTED Branding & Websites for product brands WITH A STORY TO TELL.

Branding & WEBSITES for founders who care about what they make.

Your product has grown. Your customers have grown with you. Now your brand needs to catch up. I help founders of independent product businesses create a distinctive, compelling brand that customers identify with, buy from and rave about.

The Problem

“We’ve grown and grown but our branding hasn’t kept up. There’s nothing there to really make us stand out or tell our story. It feels like along the way we've lost the meaning."
“There are so many brands out there doing similar things. We’re proud of what we make, but our branding isn’t giving people a reason to notice us, remember us or choose us.”
“We’ve outgrown the brand we started with. The business has moved on, but our branding still feels like the version of us from a few years ago.”
“We have customers who love what we do, but our brand isn’t giving them enough to connect with. We want people to care about more than the product - to follow our story, come back, tell their friends and feel part of the community.”

Sound familiar? These aren't made-up statements. They’re real quotes I’ve heard from previous clients when we’ve started a project.

When you run a small business, finding the time to step back and look at how your business actually works can be tricky, I know first hand!

But it's often when you take time away from the day-to-day running of your business that you realise there are problems.

Customers who aren't quite sure what you do. An audience that's scrolling straight past. Marketing budget disappearing with nothing much to show for it. A website that has a low conversion rate. A brand that doesn't really tell your story - and the stress of trying to create content around something that doesn’t quite feel right in the first place.

IS THIS FOR US?

I work with independent, founder-led, lifestyle product brands, helping them to stand out, stand apart and grow a community of loyal customers.

  • From heritage workwear and outdoor apparel to caps, belts, boots and more, cutting through the noise of fast-fashion is difficult. I work with Clothing & Accessories brands to create and tell their story, create a brand or website that is loved by their customers, and build a community around their brand.

  • Whether you’re a Coffee Business, an Artisan Condiment Maker, or a Small-Batch Kombucha Brand, you’re passionate about what you make & sell but you need it to sell more for your business to be sustainable and grow in a crowded market.

  • Whether it’s a shop selling vintage home goods, an artisan maker growing beyond their DIY brand, or a industry disruptor shaking up how consumers live, I help homewares brands stand out and stand apart.

HOW I CAN HELP

From strategy to packaging to your online presence, I bring the pieces together so your brand feels distinctive, recognisable and unmistakably yours wherever customers meet it.

  • Where we clarify and establish the fundamentals of your brand.

    • Brand & Product Positioning

    • Brand Mission & Values

    • Audience & Customer Personas

    This is the heart of your brand - who you are, what you stand for, and how to communicate that clearly. It’s the foundation that everything else is built on. It’s where your story takes shape, your values find their voice, and your brand gets the structure it needs to grow with purpose, so every visual element works together to help you grow.

  • Where we establish how your brand acts and talks

    • Brand Story

    • Brand Personality

    • Tone of Voice

    • Key Messaging

    Your verbal identity is what turns an engaged customer into a loyal customer that feels part of your community. And when you have that, sales goes up, churn goes down and marketing becomes easier.

  • Where we revamp how your brand looks

    • Logo

    • Brand Colours

    • Typography

    • Illustration/Photography Style

    With the foundations laid, we set to work on your Visual Identity. This is where your brand truly comes to life. It’s way more than just a logo - it’s a complete visual system that’s distinctive, consistent, and built to be effortlessly applied across every touchpoint. From packaging and websites to social media and marketing materials, every element is designed to make your brand instantly recognisable and leave a lasting impression wherever it appears.

  • Where we create a memorable experience for your customers

    • Product Packaging

    • External/Branded Packaging

    • Packaging Inserts

    • Merch & Apparel

    Once your brand identity is nailed down, I can help you roll it out wherever your brand shows up to customers, so everything they see feels intentional and memorable. This includes packaging & product labels, signage and event materials, and printed promotional goods including merch & apparel.

  • Where we make your customers feel like part of something

    • Shopify & Squarespace Website Design

    • Social Media & Digital Design

    • Marketing/Sales Collateral

    I can also design and build custom websites (on Shopify and Squarespace) that are easy to use, aligned with your brand, and built with purpose - whether that’s to grow your customer base, engage existing customers, or simply share what you do.

15 years of BRAND-BUILDING EXPERTISE

I’m not just a brand designer or strategist. My 15 years of experience in marketing and designing brands gives me a unique way of looking at brand-building.

In an age of AI, algorithms, fast-food and even faster fashion, the best independent brands aren’t the ones chasing the margins. They’re the ones building communities.

Walker Design Co. was built to solve real problems for real businesses, and at the heart of this lies the connection you have with your customers.

  • Community shouldn’t just be a value. In fact, as an independent, founder-led product brand, it’s directly connected to the commercial engine of your business:

    • It means Repeat Purchases

    • Word-of-mouth referrals

    • Organic growth

    • Higher customer loyalty

    • People choosing you over cheaper alternatives

    • Customers buying new products because they already trust the brand

    • Stronger social engagement

    • Big stores and chains keener to stock your products.

    • A brand that can grow beyond you, the founder.

  • Community shouldn’t just be a value. In fact, as an independent, founder-led product brand, it’s directly connected to the commercial engine of your business:

    • It means Repeat Purchases

    • Word-of-mouth referrals

    • Organic growth

    • Higher customer loyalty

    • People choosing you over cheaper alternatives

    • Customers buying new products because they already trust the brand

    • Stronger social engagement

    • Big stores and chains keener to stock your products.

    • A brand that can grow beyond you, the founder.

Every project starts with getting to know you. What makes your business tick, and how do we communicate that to your audience? From there, it’s all about crafting something engaging - not just a logo, but a system. A story. A set of tools that helps you show up with clarity, confidence and something exciting, day after day, and build a community of customers that know, love and trust you.

I keep things personal, collaborative, and straightforward - sharing progress, asking questions, and refining together as we go. You’ll never be left in the dark, and you’ll always know what’s happening next. No big agency layers. No fluff. Just solid strategy, good design, clear communication, and a process that’s tried & trusted.

THE C.R.A.F.T. method

Every brand and website I create is carefully crafted through a process I’ve refined through years of working on projects - a simple framework that takes you from first ideas through to launch and growth.

  • We get clear on your story, goals, audience, and what makes your business tick. We also take a deep dive into the challenges you’re facing and how we can solve them through strategic brand design.

  • Through our Discovery Workshop, we’ll nail down your key strategic direction - from your values, mission and goals, to brand personality, positioning, tone of voice, audiences and more.

  • This is where the ideas take shape. We create concepts or directions for your brand identity or website, applying strategic design in a way that feels right for you, your business and your products.

  • We build and refine your new visual identity and strategy into a full brand kit, with guidelines to help you use your brand moving forwards and prepare any other assets for launch (Socials, website, merch etc)

  • I support you through the relaunch of your brand identity or website - That might mean rolling out brand assets into a wider brand toolkit, creating merch or social templates. Whatever you need.

STEP 1

Clarify

We get clear on your story, goals, audience, and what makes your business tick. We also take a deep dive into the challenges you’re facing and how we can solve them through strategic brand design.

STEP 2

Roadmap

Through our Discovery & Direction Workshops, we’ll nail down your key strategic direction - from your values, mission and goals, to brand personality, positioning, tone of voice, audiences and more.

STEP 3

Apply

This is where the ideas take shape. We create concepts or directions for your brand identity or website, applying strategic design in a way that feels right for you, your business and your products.

STEP 4

Finalise

We build and refine your new visual identity and strategy into a full brand kit, with guidelines to help you use your brand moving forwards and prepare any other assets for launch (Socials, website, merch etc)

STEP 5

Transform

I support you through the relaunch of your brand identity or website - That might mean rolling out brand assets into a wider brand toolkit, creating merch or social templates. Whatever you need.

  • “Once again, David has been incredible to collaborate with and I'm already looking for another excuse to employ his talents. He redesigned my branding and created assets that absolutely nailed the brief. They capture the essence of our business and our values and I couldn't have asked for a better process overall.”

    David Bridgeman, Goods In

  • "We are honestly obsessed with the branding and I am so excited to relaunch the site with everything. We really appreciate you and everything you’ve done for us. I am really happy to have a cohesive brand going forward."

    Maddy Russell, Pride Flag SD

  • My company is young and my "brand" was a total DIY shoestring job. I wanted to create a look that really embodied my work and also - figure out what the heck my brand was supposed to communicate. Thankfully I found David, whose rare combination of business acumen and artistic skill put my flurry of vague ideas into his expert brain and produced a huge suite of organized and beautiful brand assets.

    Travis Smith, Living & Lodge

Want to transform your brand too?

Book a 15min Brand Brainstorm