COMMON GROUND

Common Ground is a newsletter for independent product brands who want customers that feel part of something, not just people who bought something once.

Once or twice a week, straight to your inbox.

On Fridays I pick one indie brand doing something cool with their packaging, website, tone of voice or the little rituals that keep their customers coming back, and break down why it works and what you can nick for your own brand.

On Tuesdays it’s what’s happening in the studio. What I’m working on, what I’ve learned, a useful insight.

No spam. No fluff. Just the stuff that brings a brand and its people together.

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