FACTORY FILMS: BRAND IDENTITY DESIGN

I’ve always been fascinated by the world of video production, especially the kind that prioritises storytelling over spectacle. The challenge with this rebrand for Factory Films, was to create a brand identity befitting of the stories they tell, the kind of stories that resonate, inspire, and leave a lasting impact. A brand identity rooted in authenticity, craft, and a cinematic edge.

Drawing inspiration from their cinematic work, I developed a brand identity that combined classic film aesthetics with modern design elements. This included a versatile logo suite, a cohesive colour palette, and typography that echoed the rhythm and flow of video narratives. The result is a brand that not only represents Factory Films' values but also enhances their storytelling by providing a consistent and engaging visual framework.