GROW YOUR VINTAGE BRAND FREE EMAIL COURSE

If you run a vintage clothing brand, antique shop, heritage homewares business, or any product business built on history, quality and character, this is for you.

This completely free 5‑day email course walks you through the real foundations of a strong vintage brand and website. No generic growth hacks, no startup jargon or buzzwords.

Just clear thinking, practical exercises, and principles that have worked for decades.

The kind of course that makes people say “I feel like I should’ve paid for this.”

WHAT YOU’LL LEARN OVER 5 DAYS

  • You’ll learn how to define:

    • Your vision (beyond vague ambition)

    • Your values (the ones that actually guide business decisions)

    • Your goals (so your brand has direction)

    This sets the foundation for design and website decisions and stops you guessing.

  • We strip things back and get clear on:

    • Who your brand is really for

    • How positioning works for vintage businesses

    • Personality and tone of voice (without forcing it)

    This is designed to get you to stop trying to appeal to everyone - and start attracting the right customers.

  • This is where so many businesses rush in and regret it later.

    You’ll learn:

    • What a logo is actually meant to do

    • How typography shapes how your customers perceive you.

    • Why colour matters more than a lot of things

    You’ll also complete a proper logo audit to understand whether your current branding is helping or holding you back.

  • We look at what a website is really for and what it isn’t.

    You’ll learn:

    • The three jobs every vintage e-commerce website must do

    • How to orient, reassure and convert visitors

    • What most vintage product websites get wrong

    You’ll assess your own site with a clear, functional lens and hopefully come to some decisions!

  • On the final day, we zoom in on how people actually use your website.

    You’ll learn:

    • The difference between UX and UI (in plain English, not startup speak)

    • Why friction kills trust

    • How small design decisions quietly make or lose sales

    This is where everything comes together.

Sign up for free

Who this course is for.

This course is designed specifically for product‑based vintage and heritage businesses, including:

  • Vintage clothing brands

  • Antique and salvage shops

  • Vintage furniture and homewares sellers

  • Heritage or traditional product makers

  • Collectables and one‑off product businesses

If you sell objects with a story and you want your brand to feel credible, considered and long‑lasting, you’re in the right place.

This is not for:

  • Dropshippers or trend‑led brands

  • Brands selling cutting edge, modern products

  • Service businesses

  • Coaches or consultants

What this course is (and isn’t)

This is not:

  • Long. After all, I can’t give everything away for free!

  • A quick email series you skim and forget

  • A sales funnel pretending to be education

  • A design course teaching you how to use software

It is:

  • Five long‑form, practical emails (each should take about 10 mins of your time)

  • Built and written specifically for vintage and heritage product businesses

  • Not full of waffle - each email has 1-4 practical exercises you can do RIGHT AWAY to grow your brand or website.

  • Designed to be actioned, not just read

Each day includes clear thinking, examples, and simple exercises you can apply directly to your own business.

ABOUT ME

I’m David Walker, founder of Walker Design Co.

I specialise in branding and websites for vintage, heritage and story‑led businesses.

I’ve spent well over a decade working in design and marketing - from agencies to in‑house roles - and now work exclusively with businesses that care about craft, longevity and doing things properly.

This course is part of the thinking and strategy I walk clients through before any design work begins.

Find out more

Sign up to the free 5‑day email course

This course is completely free and delivered by email straight to your inbox over the course of 5 days. No spam. No pressure to book a call with me or anything like that. Just practical guidance you can actually use.

Enter your email below to get started and you’ll receive Day 1 immediately.

What other clients have said.

★★★★★

“Once again, David has been incredible to collaborate with and I'm already looking for another excuse to employ his talents. He redesigned my branding and created assets that absolutely nailed the brief. They capture the essence of our business and our values and I couldn't have asked for a better process overall.”

DAVID

★★★★★

“So excited to start plastering my new logo and branding everywhere.

You’ve taken this, run with it and just smashed it out of the park.

Exactly what I wanted but couldn’t do it myself.

If you’re after someone who gets it, cares deeply about the work, and is genuinely lovely to work with - David’s your guy.”

OLLIE

★★★★★

“Working with David at Walker Design Co. was an absolute joy from start to finish. I was nervous about investing in branding, but David made the whole process feel easy and exciting. He really took the time to understand my business, my values, and what I was trying to communicate nothing felt rushed.

DAN