Build a brand with character and soul.

Your brand isn’t just a logo. It’s a living story, steeped in meaning, and rooted in values.

Let’s craft an identity that feels real, authentic, and unforgettable.

Meet David.

I’m the Founder of Walker Design Co. a purposefully-small design studio built on old-fashioned principles: craft, hard work, and personality.

With nearly 15 years of experience working across a variety of design and marketing roles, from in-house to big agency, I’ve worked with a wide variety of clients, from FTSE500 companies to disruptive fintech startups, CPG brands and hospitality groups.

But the kind of work I love doing most is with smaller, Founder-Led businesses, passionate about what they do and who want to bring it to the world.

I keep things personal, collaborative, and straightforward - sharing progress, asking questions, and refining together as we go. You’ll never be left in the dark, and you’ll always know what’s happening next. No big agency layers. No fluff. Just a brand of website that you’ll love, and a process built on trust, craft, and getting it right.

That’s the kind of work I do here. Honest, well-made design that stands the test of time.

Why it matters

Great brands don’t just get noticed - they get remembered. They connect because they feel real. Because they carry a story, a personality, and a sense of heritage that people want to be part of.

Too many businesses chase trends and end up with brands that look like everyone else’s. We help you build a brand that feels like yours: grounded in your story, designed with character, and full of soul.

“He redesigned my branding and created assets that absolutely nailed the brief. They capture the essence of our business and our values and I couldn't have asked for a better process overall.”

How we C.R.A.F.T. your new brand

Every brand and website we create is carefully crafted through our C.R.A.F.T. process - a simple framework that takes you from first ideas through to launch and growth.

STEP 1

Clarify

We get clear on your story, goals, audience, and what makes your business tick. For web, this also means defining functionality and user journeys.

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1x 30 min Meet & Greet Call, Brand Questionnaire

STEP 2

Roadmap

We set the direction. That could be brand strategy, messaging, or creative positioning - or a sitemap and wireframes for your site. This is the blueprint stage.

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2hr Discovery Workshop w/ exercises and games.

STEP 3

Apply

This is where the ideas take shape. We design your brand identity or website visuals, applying strategy to design in a way that feels distinctive and usable.

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2/3 Concepts and a fully-built brand identity package.

STEP 4

Finalise

We build, refine, and prepare for launch. That might mean rolling out brand assets into a full toolkit or developing and testing your website.

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Brand Guidelines Book, Quick-Ref Guide/SEO Guidance + Toolkit.

STEP 5

Transform

Launch is just the beginning. We support you with ongoing design needs so your brand or website can evolve and grow as your business does.

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Marketing Collateral, Print & Digital Design, Ongoing Support.

What you actually get…

Branding

  • A clear brand strategy, mission & purpose

  • Defined values, personality, positioning and tone of voice.

  • A complete brand toolkit - multiple logo variations, fonts and colours.

  • Ready-made Brand Assets - stationary, business cards, flyers, marketing collateral.

  • An in-depth Brand Guidelines Book, and a quick-reference Brand Sheet.

  • Packaging design or other digital assets.

Websites

  • Clear website structure and wireframes.

  • Design that matches your brand.

  • A new Squarespace, Shopify, Wix or Framer website.

  • SEO Guidance, including keyword research, quick wins and action sheet.

  • Launch and ongoing support including regular monthly content updates.

Who we’re right for.

We’ll probably work really well together if you’re:

  • A founder who wants your brand to feel personal, not generic

  • A vintage, heritage, craft, or story-driven business that values authenticity.

  • Passionate what you do, how you do it, and want to share it with the world.

  • Someone who believes brand is more than “just a logo”

We’re probably not right if you’re:

  • Looking for a quick, trendy logo with no depth

  • Focused only on short-term marketing or branding hacks

  • Don’t want to get involved collaboratively in the process.

Book a Call

Ready to build a brand with character and soul? Let’s craft something timeless together.