Branding & Website Design for Vintage Hospitality Businesses

Brand identity and website design for heritage hotels, independent pubs, boutique restaurants, and venues with a story worth telling.

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Most hospitality businesses are more interesting than their branding suggests. A country pub with 200 years of history, squashed into a generic logo and a template website. A boutique hotel with a genuinely brilliant story, told nowhere. A restaurant with real character, invisible online.

That's what I fix. I'm David, founder of Walker Design Co. - a small design studio specialising in hospitality branding and websites for venues that have something worth communicating. Heritage hotels, independent pubs, boutique restaurants, B&Bs, and event venues. If your place has a personality, I'll help you show it.

WhAT GOOD HOSPITALITY

BRANDING DOES…

For a hospitality business, branding isn't decoration. It's what communicates the feel of a place, creates emotion amongst your guests, and ultimately, gets them to spend with you (and spend more). The typography on your website, the weight of your menu, the logo on your key fob - these things add up. When they're coherent and considered, they tell a story. When they're not, guests notice, even if they can't say why.

My work for hospitality clients is rooted in heritage and character. That means typefaces with history, colour palettes with warmth, and visual identities that feel like they belong to the place - not like they were chosen from a dropdown. For venues that have earned their atmosphere, the branding should reflect it.

A vintage hospitality website that works.

A hospitality website has one real job: to turn curious browser into someone who books. That means fast load times (guests leave slow sites in seconds), clear navigation, and calls to action that are obvious without being pushy. It means a site that looks as good on a phone as it does on a desktop, because that's where most guests are browsing.

It also means it should look like your place. Not a hospitality template. Not a theme everyone else is using. A website built around your identity, your photography, and the atmosphere you've spent years creating.

I build hospitality websites on Squarespace - a platform that's genuinely well-suited to independent venues: easy for you to manage, reliable, and capable of looking exceptional when it's designed properly. Every site is built with SEO, speed, and direct booking conversions in mind. Alternatively websites can be built using Webflow, Framer & Figma for a fully-bespoke site.

WHAT’S

INCLUDED?

Who is this for?

This service is perfect for hospitality businesses that want to own their narrative online and attract guests who value authenticity and experience over generic accommodation or dining options. Typical clients include:

  • Heritage hotels and boutique pubs seeking elevated visibility and brand distinction.

  • Bed & breakfasts and country guesthouses aiming to convert searchers into bookers.

  • Historic pubs & restaurants with unique stories and atmospheres to share.

  • Venue spaces for weddings, events, and special occasions looking to stand out in search results and guest perception.

What’s Inlucuded

Brand identity - Logo suite, colour palette, typography system, brand marks and badges, usage guidelines.

Print and physical touchpoints - Menu design, signage, business cards, leaflets, room collateral, packaging.

Brand guidelines - A reference document so your brand stays consistent whether you're briefing a printer, a social media manager, or a sign maker.

Website - Custom-designed and built on Squarespace, optimised for search and direct bookings.

Social and digital assets - Profile images, content templates, and any digital collateral you need at launch.

Not every client needs all of this - some come for the identity, some for the website, some for both. We'll scope what's right for your venue at the start.

Case Study

CAMER CABINS

Camer Cabins, a premier luxury glamping destination nestled in North Kent, offers guests a chance to unplug, reconnect, and unwind in cosy, handcrafted log cabins. With staycations surging post-pandemic and demand for escape-worthy retreats higher than ever, Walker Design Co. reimagined the Camer Cabins visual identity. The goal: capture the charm of secluded woodland hideaways while embracing contemporary sophistication and warmth.

This wasn’t just a logo refresh - it was an opportunity to elevate how Camer Cabins communicates its promise of rest, romance, and rustic elegance. The project encompasses bespoke logo design, robust brand guidelines, thoughtful typography, and a palette tuned to the serenity of nature. Paired with strategic print assets - flyers, brochures, and on-site collateral - the new brand identity immerses the viewer from first glance to arrival.

Read all about it

  • TAILORED TO YOUR VENUE

    No two heritage hospitality businesses are alike - and your branding and website shouldn’t look like they came from a template. Every project is built around your story: your history, your setting, and the experience guests remember long after they leave. From how your brand appears online to how visitors move through your website, everything is designed to reflect the character and personality that make your hotel, venue or restaurant distinctive. The result is a digital presence that feels authentic, intentional and unmistakably yours.

  • WELCOMING WEBSITES

    Most guests discover and explore hospitality businesses on their phones before they ever arrive in person. A slow or confusing website can cost you bookings. With a responsive, fast-loading website that feels effortless to use you’ll increase the likelihood of a browser turning into a booked guest. Your site becomes a seamless extension of your guest experience, presenting your venue at its best on every device.

  • OPTIMISED FOR BOOKINGS

    A beautiful website only works if guests can find it. Every build follows SEO best practices, helping your venue appear in searches related to heritage hotels, boutique stays and destination dining. Strategic structure, keywords and on-page optimisation - The result is stronger visibility in search, more direct bookings, and less margin handed to third-party booking platforms.

  • TRIED & TESTED

    Branding and website projects shouldn’t feel uncertain or overwhelming. My process is structured, transparent and collaborative from discovery through to the launch of your new branding or website. You’ll understand what’s happening, what comes next, and how decisions are made, helping your project move efficiently, allowing you to focus on running your venue while I craft a presence that supports your growth.

What other clients have said.

★★★★★

“Once again, David has been incredible to collaborate with and I'm already looking for another excuse to employ his talents.

He redesigned my branding and created assets that absolutely nailed the brief.

They capture the essence of our business and our values and I couldn't have asked for a better process overall.”

DAVID

★★★★★

“So excited to start plastering my new logo and branding everywhere.

You’ve taken this, run with it and just smashed it out of the park.

Exactly what I wanted but couldn’t do it myself.

If you’re after someone who gets it, cares deeply about the work, and is genuinely lovely to work with -

David’s your guy.”

OLLIE

★★★★★

My company is young and my "brand" from the outset was a total DIY shoestring job. But after getting established, I wanted to create a look that really embodied my work and also - figure out what the heck my brand was supposed to communicate. Thankfully I found David, whose rare combination of business acumen and artistic skill put my flurry of vague ideas into his expert brain and produced a huge suite of organized and beautiful brand assets.

TRAVIS

Frequently Asked Questions

  • It depends on the project, but typically: logo design and a full brand identity system, colour and typography, brand guidelines, and print touchpoints like menus and signage.

    Most clients come for the whole package; some just need the identity or just the website. We'll scope it properly before anything starts.

  • Yes - this page focuses on hotels and heritage venues but the work applies equally to independent pubs, bars, cafés, restaurants, and event spaces. If your venue has character and a story, that's enough to work with.

  • Brand identity projects typically start from around £1,200 and website projects from £1,800, though most hospitality clients opt for a combined brand and web package. I'll give you a clear scope and fixed price before any work begins - no hourly billing, no surprise invoices.

  • Yes, and it's probably the most common brief I get. Whether your branding has drifted over time or just never quite reflected the venue properly, a rebrand starts in the same place - understanding what makes your place worth visiting - and builds from there.

  • Yes. Print and physical touchpoints are a big part of hospitality branding - from menus and signage to custom wrapped chocolates on pillows. These are all designed to work as part of the same identity system, not as afterthoughts.

  • The studio is in Suffolk, UK. Most clients are UK-based - independent venues across England - but I work remotely with clients internationally. Location doesn't affect the process.

  • A full brand identity typically takes four to six weeks. A combined brand and website project is usually eight to twelve weeks depending on scope. I'll give you a clear timeline at the outset so you can plan around it.

Your venue has a story. Let's make sure your brand tells it.

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