5 WEBSITE ISSUES THAT ARE LOSING YOU CUSTOMERS (AND HOW TO FIX THEM)
Finding that your marketing investment seems to get no return? Here are 5 common small business website issues (and how you can fix them)
Imagine trying to fill a bucket with holes in it. No matter how much water you pour in, most of it will leak out before it ever reaches the top.
This is exactly what happens when you spend money on marketing before fixing the issues with your website. You might be driving traffic, but if your website isn’t built to convert visitors into customers, that money could be being wasted.
UNDERSTANDING THE SALES FUNNEL
A sales funnel is the journey a customer takes from discovering your business to making a purchase. For some businesses, this funnel could take months or years (Estate Agents, Home Renovation companies). For others, it could be minutes (E-Commerce companies, clothing retailers).
It typically consists of the following stages:
Awareness – The customer becomes aware of your business through ads, social media, or search engines.
Interest – They visit your website to learn more about your offerings.
Consideration – They explore your services, read testimonials, and compare options.
Decision – They are ready to purchase but may need reassurance before taking action.
Conversion – They complete the purchase, submit an inquiry, or book a service.
If your website isn’t optimised, more and more users will drop off somewhere in this process before the conversion stage, and your marketing investment will go to waste.
WHY USERS DROP OFF WEBSITES
There are many reasons why visitors abandon a website before converting, but the most common are:
Slow loading times
Confusing navigation
Lack of trust signals (like testimonials or professional branding)
Poor mobile experience
Weak or unclear calls-to-action
These issues create friction, making it difficult for potential customers to move through the sales funnel smoothly. But the good news? They can all be fixed!
Need help optimizing your website for conversions? Get in touch, and let’s make sure your marketing efforts don’t go to waste!
5 COMMON WEBSITE MISTAKES (AND HOW TO FIX THEM)
SLOW LOADING TIMES
Problem: If your website takes more than 3 seconds to load, visitors will likely leave before it even finishes.
Fix:
Compress images and use next-generation image formats like WebP.
Enable caching and use a Content Delivery Network (CDN).
Minimise unnecessary plugins and scripts.
Choose a fast, reliable web host.
2. CONFUSING NAVIGATION
Problem: If users can’t find what they’re looking for quickly, they’ll leave in frustration.
Fix:
Create a map of your website and put yourself in your customers shoes trying to find a product. If you find it difficult, they’ll find it impossible.
Simplify your menu structure with clear, logical categories.
Use clear labels and avoid jargon.
Implement a search function to help users find content easily.
3. LACK OF TRUST SIGNALS
Problem: If visitors don’t trust your business, they won’t convert.
Fix:
Display testimonials, reviews, and case studies.
Showcase trust badges (SSL security, payment security icons, certifications, etc.).
Ensure your branding is professional and cohesive. (LINK)
4. POOR MOBILE EXPERIENCE
Problem: Over 60% of web traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re losing potential customers.
Fix:
Use a responsive website design that adjusts to different screen sizes.
Optimize images and text for mobile readability.
Ensure buttons and forms are easy to tap.
5. WEAK OR UNCLEAR CALLS-TO-ACTION (CTAs)
Problem: If visitors don’t know what action to take, they won’t take any action at all.
Fix:
Make your CTAs clear, direct, and visually prominent (e.g., “Get a Quote” or “Shop Now”).
Place CTAs strategically throughout the site, especially on high-traffic pages.
Use contrasting colors to make buttons stand out.
FIX YOUR WEBSITE BEFORE POURING MONEY INTO MARKETING!
If your website has any of these issues, investing in marketing is like trying to fill a leaky bucket. Before spending on ads, SEO, or social media campaigns, ensure your website is designed to convert visitors effectively. By fixing these common website problems, you’ll maximize the return on your marketing spend and turn more visitors into loyal customers.
Need help optimizing your website for conversions? Get in touch, and let’s make sure your marketing efforts don’t go to waste!
