FIELD & FALLOW GOODS BRANDING

Field & Fallow Goods is a concept retail brand due for launch in the near future, specialising in tools for the budding gardener. A community-focused online brand, Field & Fallow’s aim is to get more people into gardening and growing their own produce, in whatever space they have. With a growing movement towards sustainable and organic food purchasing, and a strong emerging market of millennial gardeners, both in terms of indoor and outdoor horticulture, Field & Fallow exists to provide those getting into gardening for the first time with the right tools and advice to get started. In advance of its launch, this identity was created to give the brand a visual language with which to launch and grow.