GOODS IN GENERAL STORE: BRAND IDENTITY DESIGN

Goods In General Store specialises in vintage, industrial and salvaged furniture, homeware and accessories. Based in Leeds, UK, they source authentic vintage goods with a unique history. Having worked with me before on a project to redesign leaflets and packaging materials, David, the Founder of Goods In, approached me at the start of 2024 to completely revamp the visual identity for the brand and create a bold, memorable visual system that was in keeping with the brand values and story, and designed to grow with the business.

Goods In’s new branding system represents a balance - of the industrial, functional aspect of each piece, the hand-sourced nature of every item, and also their new life as a piece beautiful, practical home decor. Each brand asset is designed with clarity and purpose, along with a few intentional rough edges and perfect imperfections that are designed to mimic the story that each item has.

“Once again, David has been incredible to collaborate with. He redesigned my branding and created assets that absolutely nailed the brief. They capture the essence of our business and our values.”